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Google Adwords - Cost Effective or Costa Lotto?
By: Clive Anderson When I first started using Google Adwords I thought what a great simple way to gain new sign-ups. Unfortunately my joy was pretty short lived as I soon discovered that I was getting masses of hits to my websites and spending a fortune on keywords but was gaining very little in the way of sign-ups. I decided to put my Adword campaign on hold until I had effectively worked out how to make the whole thing cost effective. I think back then I was paying as much as $0.75 a click and when you work it out I could have run a bill into about $25,000 a day using the keywords I had chosen. But fortunately I had the daily spend rate set at about $15.00. But if I didn’t watch it after a few days it soon got away from me. Nowdays I have managed to get my cost per click down to between $0.04 and $0.12 and with this amount I tend to allow $400.00 to $600.00 on the daily spend as it never reaches anything near that but obviously it tries harder to get more impressions out. I’ve had some real battles trying to learn how to master the Adword system and spent a pretty penny in the process, both on courses and experience. The best tips I would offer anybody thinking of using Google Adwords so they don’t end up loosing their shirt in the process are: (A) Use one main campaign per program you are promoting.
(B) Within that campaign list your Ad Groups as the topic of that Advert.
(C) Only use one Advert per group of keywords.
(D) Keep groups of keywords to a maximum of 20.
(E) Use only low cost keywords that relate to program you are promoting.
(F) Make sure keywords identify or relate to the Advert you create.
(G) Important to spend time thinking of good title for your Adverts.
(H) Look for good Click Through Ratio in relation to Advert Impressions.
(I) This will indicate a good Advert and Keyword balance. There is obviously a lot more to it than this but testing keywords against certain adverts and just slightly adjusting them can make all the difference between success and failure using Adwords. by: Clive Anderson
FirstForIncome.com Copyright Clive Anderson of FirstForIncome.com - All Rights Reserved
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The Smart Marketers Solution - How To Succeed in Any Internet Venture!
Clive Anderson - Founder/Creator The Smart Marketers Solution by FirstForIncome.com
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February, 2012
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